Williamhill.com

Best Odds Guaranteed - for Irish customers

Get more with Best Odds Guaranteed on all Irish and UK horse racing!

Simply take the price and if the Starting Price (‘SP’) returns are greater, we'll pay you out at the bigger odds.

IMPORTANT: This offer is only available for customers in Ireland.

  • Customers in Ireland only.
  • Maximum benefit of €25,000 per customer per day.
  • Available on all Irish and UK races / meetings from 10:00 on day of race until the off.
  • Restrictions apply.
  • Online only.
  • Full T’s & C’s apply.
  • 18+

1. If you've been informed of promotion restrictions by William Hill, this promotion won't be available to you.

2. The Best Odds Guaranteed (BOG) promotion is available from 10:00 on the day of the race until the off on all Irish and UK Horse Races online (the ‘Promotion Period’).

  • Bets placed before (“Early Price’) will be settled at the price taken, or at SP if no Early Price has been taken.

3. Available on the "win" market for all Irish and UK Horse Racing.

  • Example: If you back your selection taking an Early Price of 4/1 and the SP returns at 5/1, you'll get the bigger price of 5/1. If the SP returns at 3/1 you'll still get paid at 4/1;

4. In the case of a non-runner, then the BOG promotion won't apply.

5. The maximum benefit for BOG is limited to €25,000 per customer per day across all applicable channels.

6. William Hill reserves the right to withhold, restrict or cancel this promotion from individual customers/account holders at its reasonable discretion and with prior notice.

7. The promotion is only available to selected customers aged 18 or over in Ireland who place a single bet on a promotion market online using the William Hill website or William Hill iOS or Android Mobile app.

  • This promotion isn't available in our shops.

1. We expect you to be fair when you take part in promotions. We consider certain types of play to be unfair and to break these terms and conditions. These unfair types of play include the following:

  • using ‘minimal risk wagering patterns’ (that is, a set pattern of bets or stakes that unfairly minimises risks or opposite betting);
  • sharing personalised promotions (that is, promotions only available to specific customers we offer them to) with others and/or taking part in any personalised promotion forwarded to you by someone else when it was not intended for you;
  • colluding with other customers (that is, plotting with others to gain an unfair advantage) in relation to the promotion;
  • taking advantage of broken mechanics and combination of loopholes on the game that leads to abusing the promotion/bonus; and
  • purchasing all the tickets for a free game; or repeatedly depositing, cashing out and redepositing purely to gain a deposit related bonus.

2. If you take part in any play that we consider to be unfair, we may cancel any bonuses or promotions applied to your account, reclaim any bonus you've received as part of any promotion we have cancelled, and either:

  • void any bets funded by a bonus (that is, treat them as if they had never been placed); or
  • remove any winnings relating to any bonus.

3. In addition to these terms and conditions, your participation in any gaming or wagering made available in William Hill shops or telebetting is governed by our general terms (the "Fair Deal Rules") which are displayed in our shops available on request from shop staff. You should therefore ensure that you've read and understood the Fair Deal Rules and these terms and conditions before taking part in this promotion. In the case of any discrepancy between these terms and conditions and the Fair Deal Rules, these terms and conditions shall take precedence.

4. William Hill reserves the right to refuse the whole or part of any bet, stake or similar transaction requested by you: (a) where you've breached these terms and conditions; or (b) at any time in our sole discretion, except that we won't exercise (or seek to enforce) any such restriction if you've already made one or more qualifying bets in respect of the promotion and the exercise of our discretion would affect your ability to:

  • receive the free bets, or the full expected value of the free bets, from the promotion, where you've placed all the necessary qualifying bets. 
  • place the remaining qualifying bets required by the promotion, and consequently receive the free bets, or the full expected value of the free bets, from the promotion, to which you would be entitled as a result; or
  • materially affect your ability to complete the qualifying bets required by the promotion. 

5. Regardless of anything else set out in these terms and conditions, you can withdraw funds from your main balance at any time, except where we must withhold the funds to meet our legal or regulatory obligations.

6. You may not participate in the promotion if you've previously been informed by William Hill that you are excluded from participating in promotions or any gaming or wagering on the William Hill website, the William Hill iOS or Android Mobile app or in William Hill shops.

7. William Hill has the right to refuse or withhold free bets (or any winnings from free bets) in the event of funds you've wagered being cancelled or denied by any payment service.

8. We can change or cancel this promotion, or change these terms and conditions:

  • without giving you notice, if the change or cancellation is needed because of any change in law or regulation; or 
  • by giving you notice beforehand, if the change or cancellation is for any other valid reason (for example, if there's a fault in the software or systems we use to provide this promotion, or we identify a mistake in these terms and conditions). 

9. We can also award an equivalent bonus to the one referred to in this promotion.

10. We won't be responsible for any technical, hardware or software failures, or any unavailable or lost network conditions which may result in incorrect information being displayed or affect your ability to enter or take part in the promotion. If there's any dispute over your eligibility for the promotion, our decision will be final.

11. Your use of our website and app, and your betting or gaming activity on it, is governed by our general terms and conditions or telebetting service. You must read the general terms and conditions, as well as these terms and conditions, before you take part in this promotion. If any of these terms and conditions conflict with the general terms and conditions, these terms and conditions will prevail to that extent.

12. These terms and conditions shall be governed by, and interpreted in line with, the laws of Malta, and any legal action in connection with these terms and conditions will be dealt with in the Maltese courts.

  • The promoter of this promotion is William Hill Malta PLC (trading as ‘William Hill’), a company incorporated and registered in Malta (registered company number C 87591) whose registered address is LEVEL 7, Tagliaferro Business Centre, 14 High Street, Sliema Slm 1549, Malta.
  • For full details of our terms and conditions and our cookies and privacy policies, please visit our website.

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