How to Raise a Complaint
As one of our customers, we want you to have a great experience with William Hill.
If you encounter any issues, please reach out to us - we're here to ensure you have the best gaming experience.
UK Customers:
To raise a complaint, please follow these steps:
Step 1 - Contact Customer Service – Our team will assist with your query and work to provide a full resolution. If you wish to contact Customer services, please click here
Step 2 - Request a Second Opinion – If you’re not satisfied with the outcome, you can escalate your complaint to second_opinion@willhill.com. We will provide an acknowledgement to your complaint within 24 hours and will endeavour to resolve your complaint as soon as possible, this will be within 8 weeks. For further information click here
Step 3 – Escalate Further – If you're not satisfied with the outcome of the complaint, you do have the option of seeking external adjudication free of charge via IBAS. You may contact IBAS at PO Box 62639, London EC3P 3AS, UK, e-mail: adjudication@ibas-uk.co.uk, phone: +44-020 7347 5883 for the matter to be settled. The IBAS website is the following: http://www.ibas-uk.com/.
Non-UK Customers:
To raise a complaint, please follow these steps:
Step 1 - Contact Customer Service – Our team will assist with your query and work to provide a full resolution. If you wish to contact Customer services, please click here
Step 2 - Request a Second Opinion – If you’re not satisfied with the outcome, you can escalate your complaint to int_second_opinion@willhill.com. We will provide an acknowledgement to your complaint within 24 hours and will endeavour to resolve your complaint within 10 days. For further information click here
Step 3 – Escalate Further - If we haven't provided you with a final response within 10 days or if you're not satisfied with the outcome of the complaint, you do have the option of seeking external adjudication free of charge via eCogra. For further information regarding this service, please click here.
Please note: If you haven’t received a full resolution from our Customer Services Team regarding your initial complaint, the second opinion team will direct you back to Step 1 until this stage has been completed.