Cookie Privacy Notice

Cookies which are strictly necessary

These cookies are essential to provide you with the services available to and requested by you through www.williamhill.com.

These cookies are also essential to enable you to use some of the features of our website(s) and apps, including access to secure areas (such as payment pages).

Without these cookies, services you have asked for via our website or app, such as access to transactional pages, secure login accounts would not be possible.

We also use cookies to track transactions in order to enable us to comply with our legal and regulatory obligations, with respect to Money Laundering and Safer Gambling.

We may also use functionality cookies when strictly necessary to record information about choices you've made on previous visits to our website, in order to comply with our legal and regulatory obligations.

Performance, Experience and Analytics Cookies

We use performance/analytics cookies to analyse how our websites and apps are accessed, used, or performing in order to provide you with a better user experience and to maintain, operate and continually improve our website.

Some of our cookies record information about choices you've made on previous visits to our website, and allow us to tailor our website to you.

These cookies mean that when you continue to use or come back to our website, we can provide you with our services as you have asked for them to be provided.

We use Google Analytics, which is a web analytics tool that help us understand how users engage with our website.

Like many services, Google Analytics use first-party cookies to track user interactions.

These cookies allow us (via such third parties) to collect information about how users use our website.

This information is used to compile reports (which disclose website trends but without identifying individual visitors) and to help us improve our website.

Performance and analytics cookies allow us to continually review and improve the layout and functionality of our website to give you the best experience, including:

• better understand the way visitors use and interact with our website so that we can improve how we present our content;
• use the data collected by such cookies to experiment with different design ideas for particular pages, such as our homepage;
• collect information about visitors to our website, such as what devices and browsers our visitors use;
• determine the number of unique users of our website;
• improve our website by measuring any errors that occur;
• conduct research and diagnostics to improve product offerings.

Advertising and Targeting Cookies

We allow third party companies, including advertising companies, to place cookies on our website.

These cookies enable such companies to track your activity across various sites where they display adverts and record your activities so they can show adverts and promotions that they consider relevant to you as you browse the internet.

Cookies also allow us and third parties to know whether you have seen an advert (or a type of advert), and how long it has been since you have last seen it.

This information is used for frequency capping purposes, to help tailor the adverts you see, and to measure the effectiveness of adverts.

We can use information from one device to help personalise your experience on another device.

Research Cookies

We use research cookies to gather customer feedback on our website which enables us to process customer opinion on our website and apps.

We use a third party, Usabilla, to provide the feedback tool that we use, and allows us to better understand our customers so that we can:

• Improve the website accordingly; and
• Conduct research and diagnostics to improve product offerings.

Third Party Cookies